American Eagle「REAL GOOD」
ConceptTwo worlds, one pair of jeans.
Jin Akanishi in Hawaii, Ryo Nishikido in Tokyo, who popular Japanese pop artistes brought together across the distance to show what Real Good denim is really made of.
It's not just sustainable fabric, it's authenticity you can feel, a quiet rebellion against fast fashion told through two faces Japan has never seen paired like this before.
Impact
American Eagle's social account followers increased by 17,000 users and top posts gained 98,000 likes.
Total 12% growth of American Eagle's Japan social audience.
Youtube content reached 135K views.
Total engagement was 841K with all featured products of the campaign Sold Out.
