Nutrilite「Kodawari Journey」


The Brand

A health supplement brand that prides itself in its botanical traceability standards.

With house philosophies rooted in the purity and quality of its ingredients, as well as its historical pride in scientific research, the global brand has established itself firmly on its roots and processes. 

A series of cinematic ads, social video content and interactive website takes the audience into Nutrilite's farm in El Petacal, Mexico and its research lab in Los Angeles, USA where the processes of making the supplements start, through the eyes of a yoga instructor, musician and nutritionist/food coordinator.

A musician’s view of Nutrilite’s roots

A yoga instructor’s view of Nutrilite’s process

A chef’s view of Nutrilite’s finished product

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American Eagle「REAL GOOD」

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NEC LAVIE 「C’est LA VIE」