Agoda 「AGODACHI!」
ConceptFrom pitch to launch, addressing Agoda Japan’s key challenge: building emotional relevance with local travelers.
Agoda reframed as a brand that “always has your back,” highlighting the brand's competitive pricing and value while enhancing the fun of travel planning.
The TV commercial was edited into 30s, 15s and 6s versions for various formats.
Launched across TV, social, gaining strong visibility and engagement, with the Japanese comedy duo, BANANAMAN, quickly becoming associated with Agoda’s new reliability and approachability.
Brand-lift research indicators showed improved brand awareness, and the humorous tone helped re-spark consumer interest in Agoda’s offerings.
