Marking 100 years of dietary fiber, Kellogg's All-Bran built a 360 campaign around TV personality Ayako Kisa, spanning web, social, TVCM, cooking events, and ambassador outreach to deepen awareness and loyalty across its four-product lineup.

The results spoke for themselves: overall series sales grew 7% year-on-year, with hero product All-Bran Bran Flakes Fruit Mix up 25%