"My Dearest Dad & Mom," put the camera in children's hands, having them interview their own parents about their relationship before revealing the footage back to mom and dad, capturing raw, unscripted emotion built on the insight that kids are what deepen a family's bonds.

The film, framing MetLife's message around family rather than policy, drew over 80,000 views, a Spikes Asia 2015 Silver Spike, and coverage across SHOTS, Adforum, AdAge, and Campaign Asia.