Launched alongside the PS4 release of Call of Duty: Black Ops 4, "俺たちは、戦い続ける。" turned two unlikely faces, actor Katsuji Ryo and singer Shimizu Shota, into the voice of the game's arrival in Japan, their interview films building anticipation for multiplayer, Zombies, and the new Blackout battle royale mode.

It's a launch campaign that trades in real conviction over hype, letting genuine fans of the format carry the message that the fight continues.