Over five years working alongside HUGO BOSS's Metzingen head office, this collaboration adapted Shohei Ohtani's ambassador campaigns for Japan, Taiwan, and Thailand, translating the global #BeYourOwnBOSS platform's bold confidence into markets where Ohtani carries the weight of a cultural icon, not just an athlete.

The role meant ongoing dialogue with the German team, aligning on hero assets while keeping brand consistency intact without losing local relevance.