Drawing a parallel between Naomi Osaka's fight for acceptance as a Black Japanese athlete and Mastercard's fight for acceptance as a payment method in Japan, this campaign used bold, traditional advertising formats to argue that both deserve their place: Naomi is Japanese, and Mastercard should be too.

Built in collaboration with McCann New York and Mastercard Japan, the work spanned a ZOZOTOWN e-commerce tie-in, OOH, social, and search.