Rohto Pharmaceutical
「UV Positive Revolution」


Concept

Sunlight replaces the lab coat as ATEEZ steps out from behind the microscope and into the glow they've been studying all along, turning "NOT OKAY" into a dance of skin finally soaking up the sun without fear.

It's less a sunscreen ad than a permission slip: research becomes joy, protection becomes celebration.

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TAKAMI skinpeel essence

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Naomi Osaka Mastercard 「Priceless Collection」